Ready to turn your best idea into profitable course?

THE COURSE CREATION FORMULA

Confidently create your full course in 4 weeks.

The worldwide e-learning market is projected to be worth $325 Billion in 2025.

That's A LOT of demand for online learning.

You can't just throw anything out there because great ideas don't make sales.

But great ideas turned into expert course, make lots of sales.

And that's what I'm here to help you do.

When you think about creating your course, are you:

✓ Uncertain if your idea could even become a course, masterclass or series?

✓ Bogged down by all the details - planning, creating, launching and more?

✓ Stuck before you even start because there are so many moving pieces and decisions?

✓ Confused by how to organize a course or masterclass?

✓ Frustrated by all the technology choices - how do you decide where to host this course anyway?

✓ Afraid of putting yourself out there and possibly failing?

You're not alone. Most business owners are not course experts. Luckily for you, I am. And I'm showing you my proven step by step process for turning your great idea into an even better course!

I want this course!

SIGN ME UP!

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From a recent client: "I was struggling with what to brand my upcoming course and how to fold in the collection of products without confusing my existing customers. Katy completely and thoroughly solved this problem for me! Liberated my thinking, and I may even apply this nomenclature to my other business venture. Katy helped with umbrella terminology for my course offering + other digital offerings, gave me confidence to move forward and an exceptional resource in course design thinking. After working with Katy, I have been able to outline the course with confidence, consider what and how to bundle courses for maximum revenue - and she gave me ideas about additional digital offerings to boost revenue."

You've got a unique skill or expertise,

and you'd love to make money teaching it through an online course, masterclass or series.

But before you create a course and launch it into the world, we've got to make sure:

Your idea is enough for a full fledged course, mini course or masterclass.
You have an audience that is ready and willing to buy it.
You have a plan for more than just creating. You've gotta know how to plan, launch and evaluate, too.

The Course Creation Formula is designed to give you a strong foundation, so when you launch, you know you're offering valuable solutions to problems your audience wants to solve.

GET ME ON THE LIST!!

I NEED THIS!

SIGN ME UP!

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INSIDE THE COURSE CREATION FORMULA,

YOU'LL LEARN THE FIVE PHASES OF PROFITABLE COURSE CREATION

This isn't just for your signature course. This is the same method for a 3 day mini course or a 6 week signature course. You can even use it to create value driven masterclasses. The process is the same for any kind of instruction or class.

Analysis - FREE PREVIEW!

This is where we look critically at your idea to decide if it’s ready to become a fully developed course

Design

Here we’ll complete your detailed and intentional outline or storyboard before creating the course content

Development

Now it’s time for the meat of the course – putting together scripts, filming videos, and compiling materials

Implementation

Learn how to put together a plan and social media strategy for a successful launch

Evaluation

It’s not over after launching! Now we collect feedback and evaluate how to improve for next time

Here's What You're Getting When You Enroll in The Course Creation Formula

Create your entire course in just four weeks!

5-module, self-paced course that teaches you how to analyze, design, develop, implement, and evaluate your course from the ground up
Professional social media strategy for launching with ease
Canva tutorials to help you create beautiful, effective course materials
Technology training and breakdown of different hosting platforms
No BS, no fluff. Just straight course creation gold from a proven expert
BONUS: Life-time access to course so you can re-watch as you develop new courses and get immediate access to any new information added

All of this for only $399!

I want in!

SIGN ME UP!

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Chelsea says: "I was struggling with doing all the jobs of my business plus posting on socials. Social media is usually a last minute thought for me in the middle of all the things I do. Katy helped me set up an actual action plan I can follow every week that will take the guesswork out of it."

Dallisa says: "It's real life, down-to-earth insight that you can implement right away! She doesn't overcomplicate things."

Raisa says: "Katy is SO PRACTICAL, and SO no-nonsense. Because she wasn't selling fluff or filler, I was able to streamline my thinking and push forward with the course outline more quickly and efficiently than ever before - and I've been turning over this idea for over 6 months! Katy has no interest in overwhelm, and the minute she feels that creeping into the process, she shuts it down and breaks it down until we can move forward."

MEET YOUR COURSE CREATOR EXPERT

Hey, I'm Katy! And making profitable courses is my superpower.

As online business owners, there’s a lot we have to teach ourselves and figure out as we go.

But when it comes to creating a successful course, you need someone who knows what they’re talking about. And here’s the thing – I have a Master’s degree in courses. Seriously! I got my M. Ed. in Instructional Design and Development. I spent years learning exactly how to map out effective learning and structure successful.

When you pair that with my background in teaching and social media – it’s a trifecta of course expertise!

Not only am I teaching you my proven method for researching, planning, and creating a course everyone will love… but I’m also using my social media experience to help you craft a solid launch plan that will help you sell like a boss.

And I can’t wait to help you learn everything you need inside

The Course Creation Formula!

QUESTIONS?

I've got answers!

I want to take a course, but won't it take too long?

All the back-end organization and technology slow most people down when they’re creating their course. That’s why I trouble-shoot all the tech involved and walk you through putting your course together in a simple, direct way. If you watch the modules and dedicate time to your course creation, you can create a complete, profitable course in only four weeks!

Who is going to buy this course if I create it?

Having a killer course isn’t enough. Trust me, I created one that totally flopped. Not because my course was bad (it was awesome), but because I didn’t have an audience to sell to. Inside The Course Creation Formula, I walk you through analyzing your audience so you know that when you launch, they want your course and are ready to buy!

There’s a bunch of free course creation info on Pinterest…

Yep! There is. And you could probably piece together some information about creating a course. But Pinterest isn’t going to give you a proven, step-by-step system, with training, tutorials, and to-do items along the way. This course is everything I know about professional course creation, all in one pretty package. (And I know a lot.)

But how do I launch my course on social media?!

Your social media strategy is a huge part of any successful launch. And you’re in luck! Not only am I a course expert, but I’ve also spent the last few years running a social media agency. I’m teaching you all of my proven strategies and framework for building a social media strategy that will help you sell out your course! You’re getting the whole package.

Alright, friend. Real talk.

I've invested in courses, coaches and plenty of other things that let me down. It felt like a complete waste of money.

The things I was promised never happened and I ended up feeling like a failure.

I don't want that for you.

I want you to be able to slow down during the summer, enjoy the pool with your kids or take a vacation without worrying about your income dropping. This course will take you through a process that works. It's proven to work and has been used for 40 years.

You didn't build your business so you could be working non stop, right? Me either.

I invite you into the passive income world that you've always dreamed of.

You want to launch a profitable course and you want to do it right.

That's exactly what I'm teaching you inside.

Hello New Feature that is actually helpful!!

Super pumped for Episode 4 of I Call BS!

Tomorrow we will be talking with Sydney, @sydneysocialmediaservices, about the BS of hashtags. There has been A LOT of hullabaloo around them lately.

Join us at 10am central LIVE on IG *note it’s an hour later tomorrow!

#smallbizlife #smallbizowner #smallbusinessrocks #smallandmightybusiness #smallbizsquad #smallbusinesslife #lovemybiz #growyourbiz #businessownerlife #womenbusinessowners #savvybusinessowners #socialselling #businesscommunity #businessgrowth #socialmediastrategist #socialmediaforbusiness #keepsocialmediasocial #socialmediagrowth #socialmediacoach #businessmentor #businessstrategist #businesscoachingforwomen

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Shit is about to get real.

I consider myself a no BS type of person. Most people I meet say they can tell that I am a straight shooter.

I am not the mentor or coach that will only tell you what you want to hear. But I will get you results.

So here is the raw, ugly side of entrepreneur life.

It sucks sometimes. It’s beautiful and amazing to create a business you love but sometimes it just sucks.

It’s hard and challenging in all the good ways and bad. But you can feel like you are being pulled in a million different directions.

So instead of focusing on taking the perfect picture or showing up perfectly, I want you to remember this…

💪🏻Keep going. Even on the days when you are wondering WTF you are doing with your life. (There are lots of those days when you work for yourself.)

🙌🏻Show up as you. Dirty hair, messy bun, no make up…always be you. No one cares that much. (But please ignore my eyebrows, my brow girl moved 😭)

👊🏻Do the thing. You don’t have to take giant steps to reach your girls. A step is a step. No one is judging your progress more than you. Big step, small step, it’s all a step!

And if you want to take the step together, I would love to be by your side cheering you on.

Who is ready to take a step? Drop a 💪🏻 or “yes” in the comments!

PS - I am fine. Just having a day and wanted to share the real side of life.

I can’t believe I’m going to say this…

Well if you know me, you might believe it. 😉

I think the hustle culture is BS.

I’m tired of people saying you need to get up at the crack of dawn to be successful.

I am neither a morning person or a night owl. Is that possible?

I am a wake up to get my kids to school but no alarms on the weekend mom. And a let’s go to bed at a reasonable hour so I’m not a cranky human.

Or when someone wears the badge of busy like it’s impressive.

Girl, we are all busy. We are all tired. It’s not a contest.

Phew, that feels better!

Alright, you’re turn!

What are you NOT a fan of but feel like everyone else is?

PS - Are you a morning person or night owl?

Answer these questions BEFORE you start planning your course.

I want you the plan a course the right way and answering these questions before you do anything else will help kick start the process.

The reason I ask my clients and share these and more inside The Course Creation Formula is because they guide the ENTIRE course process.

Your course is more than a catchy title, a great social media launch and filming videos. It provides value and transformation for your audience.

Getting clear on your audience, the problem you are trying to solve, what they will walk away knowing and what they may already know will help you as you plan content, decide on the best type of course and your pricing.

This is part of the first of five phases to course planning. We cover all 5 inside The Course Creation Formula!

Each week we will get one step closer to finally completing your course, mini course or workshop. Courses come in all shapes and sizes. We talk about that too!

Today is the LAST day for waitlist pricing. Grab it while you can and then head to the free preview week to get started!

There is no reason to guess and Google your way through planning a course.

I’ll be right there with you.

Grab your waitlist spot in the link in my bio.

Now tell me, which question surprises you most, 1, 2, 3, or 4?

Why perfect video won’t save your course content.

Let’s start by being clear on this…

I am not a video editor. I do not have a team of people putting together my course videos. It can feel like a daunting task when you are running a business but it doesn’t have to be!

Yesterday, I squeezed in some time to edit my course videos before my kids came home from school.

People often get overwhelmed by the time and how to of planning a course or workshop.

My goal with The Course Creation Formula is to break down every step of:

1. Planning your course content - the meat of what you are teaching

2. Your launch - what type of course you should create based on your material.

3. A social media plan for your launch - it is what I do for my social media clients!

So no, your video does not need to be perfect but you do need to have a well planned and thought out course.

We cover my top prep tips in my free preview week of The Course Creation Formula, available now! 🎉

Ready to finally get your course out into the world and earn that passive income?

Grab your spot on the waitlist before the price goes up!

Still not sure? Check out the free preview week available now!

I promise you will walk away with a rockstar course or mini course in 4 weeks.

Check out the link in my bio or DM me to grab the preview week!

The surprising reason I started my business 👇🏻

Sure I became an entrepreneur to do things my way and work from home. Being there for field trips and pick up line are important to me.

But you might be surprised to learn that the number one reason I started my business is to help people create a business they love without being glued to their computers or zoom calls.

So when we work together, know that I am putting my ALL into it. Because helping you *finally* figure out your course is important to me.

Course creation is my passion, and I can’t wait to help you.

If you struggle with what your course should look like or whether you have an idea for a course at all, send me a DM! I’m happy to help you reach your goals.

And tell me in the comments: what are you feeling passionate about this week?

PS - The Course Creation Waitlist is ready for you. Check the link in my bio.

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Ready to build your course?

Ready to turn your best idea into profitable course?